I must admit that I might not have a bulletproof answer for you, why Swedes whoop the butts of Finns (and many other nations) in branding. However, a visit to Stockholm gave me an aha moment.
In the Stockholm city center I went to the Hötorget marketplace. There the level of execution was something unbelievable. Every single item was put to its place perfectly. Just see the picture on top.
No wonder Swedes master branding, when those views are tattooed to their eyeballs since they are toddlers. Getting used to that level of execution even at a marketplace becomes a standard later on.
If a low-cost branding lesson and inspiration is needed, just take your team to Stockholm’s Hötorget. Even if you are branding experts and execution masters, a marketplace can teach a lesson.
Thanks for reading!